Peter I.'s Story

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Peter I. Certo, 63, of Grand Island, NY, passed away unexpectedly on July 5, 2017. Born in Niagara Falls, NY, he was the son of Natalie (Bator) Certo of Niagara Falls and the late Andrea Henry P. Certo, Sr.
Peter was a lifelong resident. He attended local schools and graduated from the former Bishop Duffy High School in 1971 and Niagara County Community College in 1973. In 1974, Peter married his beloved wife, Rose M. (Korman) Certo.
Peter has served as President of Certo Brothers Distributing Company since 1992, a family business founded in 1912. Peter was well respected in the beer wholesale industry receiving numerous awards and accolades. He served as board member and Chairman of the New York State Beer Wholesalers Association for the past 31 years, and in 1995 was awarded their prestigious SAMMY Award for his achievements. His company was also the recipient of the MillerCoors Presidents Award in 2006, 2011 and 2013, as well as the MillerCoors Responsibility Award in 2014. Peter led his company through the major brand additions of Genesee Beer and Miller Brewing Company brands, as well as the expansion of many brands throughout thefive5 western counties of NY from the acquisition of 12 other Western New York wholesalers. His company has been the top distributor of Molson Beer for the past 40 plus years. Peter treated all of his employees like family and his door was always open to any of their concerns and needs.
Mr. Certo was a generous benefactor to numerous local charities. He was a board member of the Niagara County Community College Foundation since 1980, active supporter of the Buffalo Sabres Alumni and founder of the Lockport Canoe Club. Peter was an avid golfer. He was a member of Park Country Club, River Oaks Golf Club and honorary member of the Western New York PGA. In his leisure time, he enjoyed swimming and had a passion for aviation and battle ships. Above all, Peter was a devoted husband, father and grandfather, who loved entertaining his family and friends.
In addition to his wife of and mother, Peter is survived by his three daughters, Sharon M. (Gary) Chislett, Stephanie Certo and Traci (James) Murphy; five grandchildren, Trevor, Zachary and Sara Chislett, Samantha Meierer and James Peter Murphy; his brothers and sisters, Cathy (Ron) Vilardo, Andrea Hank (Shayne) Certo, Jr., Marie (Ken) DeMont, Joseph (Nancy Molyneux) Certo, Ken (Tracey) Certo, Dr. Margaret Certo, and Mark (Kristin) Certo; his mother-in-law, Mary Korman; his former son-in-law, Sean Meierer; lifelong friend, Bob Cammarata; as well as aunts, and numerous nieces, nephews, and cousins.
Visitation will be on Saturday from 6 - 8 PM and Sunday 2-4 PM and 6-8 PM at M.J. COLUCCI & SON NIAGARA FUNERAL CHAPEL, 2730 MILITARY ROAD, NIAGARA FALLS, NY. Family and friends are invited to attend a Mass of Christian Burial on Monday July 10th at 11:00 AM in St. Raphael Parish, 3840 Macklem Ave., Niagara Falls, NY. EVERYONE PLEASE ASSEMBLE AT CHURCH. Entombment will follow in Gate of Heaven Cemetery.
Memorial offerings may be made to Niagara Catholic High School 520 66th Street Niagara Falls, NY 14304.
Visit mjcoluccifuneralchapel.com for online guest register.
Published on July 7, 2017
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